Why ‘Little Treats’ Are Gen Z’s Favorite Coping Mechanism, By A Psychologist

Why 'Little Treats' Are More Than Just Indulgences for Gen Z

Facing the uncertainties of modern life, Gen Z has embraced the 'little treats' culture—a series of small indulgences that provide comfort amidst financial and economic challenges.

The Breaking Point

For decades, the path to success seemed predictable: education, a stable career, and eventual home ownership. However, for Gen Z, a turbulent economy means these milestones feel increasingly out of reach. As a coping mechanism, this generation is gravitating towards small, daily indulgences—the products of a viral TikTok trend and a testament to adaptability in uncertain times.

Beneath the Surface

According to surveys, over 20% of Gen Z indulges in daily 'little treats,' a shift explained by three psychological forces: the lure of instant gratification, the 'Lipstick Effect' in recessionary periods, and the fulfilment of unmet curiosity. These treats are not mere luxuries but are woven into routines as vital stress relievers.

The Ripple Effect

While 'little treats' offer immediate joy, their impact extends beyond; they help articulate a response to a challenging economic landscape. Achieving balance through mindfulness and budgeting ensures these indulgences remain a helpful strategy for resilience, and not another financial stressor.